• E. Burton Swanson, UCLA Anderson School of Management, USA
  • Bendik Bygstad, Oslo University, Norway
  • Allan Severinsen, Danske Bank, Denmark

Burt Swanson’s keynote address will be on the title:
Inside the IT Innovation Wave Machine

With the rise of modern information technology (IT), managers face seemingly one wave of IT innovation after another.  At any one time, the executive is likely to feel more or less inundated by a current wave, unsure of what all the commotion is about, unable to avoid the topic in conversation, and suspicious that it merely reflects the latest marketing hype.  How should this apparent IT wave phenomenon be understood by managers?  Drawing from our own and others’ research, we provide an answer, explicating here the workings of an institutional apparatus that we term the “IT innovation wave machine,” which carries an innovation through five stages: (i) ground breaking; (ii) vision launching; (iii) attention gathering; (iv) bandwagon building; and (v) momentum riding.  Each individual wave is further revealed to comprise a wave complex, where technology adoptions and implementations are pulled along by the community’s attention to an organizing vision, which promises value from the innovation, but which will typically dissipate long before such value is fully achieved.  By understanding these dynamics and particulars, executives can better position themselves and their own decisions to innovate.
Slides available here.

Bendik Bygstad’s keynote address will be on the title:
The Generative Mechanisms of Digital Infrastructure Evolution

Innovation and diffusion is increasingly taking place, not in separate organisations, but in ecosystems and digital infrastructures. Examples are easily found in the music industry, e-business solutions, social media and in e-health.  How do we explain why some digital infrastructures succeeds, while others fail? Building on a spectacular case from the airline industry, and 41 documented cases, we identify three generative mechanism for infrastructure success.
Slides available here.

Allan Severinsen’s keynote address will be on the title:
Strategies for the Development of Mobile Applications

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